Brazilian Blowout Queen of Toronto

Brazilian Blowouts are blowing up in Toronto

Brazilian Blowout is a semi-permanent hair smoothing treatment which caters to all hair types as it’s customizable.  Method done by temporarily sealing a amino acids to protect the hair from frizz. This is done to make frizzy hair look and feel soft, shiny and no frizz. The treatment starts at $200 and up depending on hair types and lasts three months or longer when using their aftercare products.


Frizz is frizz it does not discriminate. Men also have it done.

Brazilian-style treatments’ and Keratin smoothing treatments’ are sweeping salons. They react with hair’s cuticles to make its outer layer lie flat but not damaging the bonds of the hair. ‘The strands becomes stronger and straighter,’ explains California chemist Doug Schoon, who consults to the beauty industry. The treatment takes one to three hours, and lasts three months. (This is different from the Japanese thermal straightening treatment, essentially a perm, which takes a whole day in the salon and removes all the bonds of the hair which means it will not hold a curl.)

How do they work?
With the Brazilian, a technician in rubber gloves coats each hair with a smoothing  solution, *. Brazilian super nutrient complexe.  *.  about a quarter-inch away from the scalp. Hair is blow-dried again, and a flat-iron is passed over it. You can wash and style the hair anytime afterwards there is no downtime with the Brazilian Blowout solution.  Prices can range from $300 to $500, depending on the salon and how long your hair.

Concerned about fumes,  The Brazilian blowout has no formaldehyde and no relaxers,  it is amino acid-based. ‘My Google search found it contains no formaldehyde. Rachelle White Wind has even gone above and beyond and had to live blood analysis test done which proves there was no chemical in her bloodstream after doing Brazilian blowouts for 10 years full-time.  All air quality test results are posted on her website proving there is no harsh chemicals.

Schoon, though, argues formaldehyde is a gas, and that a gas can’t be an ingredient in a product. (Formaldehyde is a by-product of heat; the flat-iron on the solution releases tiny traces into the air. Health Canada’s warning, however, encompasses all forms of formaldehyde, and says elevated levels in any form pose a risk.) Generally, says Schoon, Brazilian-style smoothing treatments contain formalin’the fixative solution formed when formaldehyde is mixed with water and methylene glycol. ‘And the International Nomenclature of Cosmetics Dictionary recognizes formalin by the name methylene glycol,’ he told me. While Schoon concurs that sensitive individuals may experience short-term symptoms such as irritated eyes or skin, headaches or difficulty breathing, he opines: ‘These suggest that salons should improve their ventilation.’

What about treatments that claim not to contain these ingredients’such as Keratin Complex? Roberto Barbosa, owner of Toronto’s Salon Escape, which provides the service, says, ‘It contains timonacic acid, which, when heated above 450°F, breaks down into miniscule amounts of bonded formaldehyde. But our flat-irons don’t even go to 450°.’ (For the record, this product is banned in Australia and parts of Europe.)

The future of Brazilian hair treatments
These treatments obviously work well on hair that needs taming, and many women are loving the results. Says Darren Praznik, head of the Canadian Cosmetic, Toiletry and Fragrance Association: ‘There’s still a scientific discussion going on. We appreciate Health Canada’s engagement in this and that it’s an independent reviewer mindful of risk factors. They’re the final arbiter.’

Says Gary Holub, Health Canada’s media relations officer, regulatory communications: ‘We are continuing to follow up on incident reports related to other Brazilian- style hair treatment products.’

Until more brands are tested and the results released, this is all’pardon the pun’a little tough to straighten out. Meantime, if you’re reluctant to take the plunge and get one of these treatments, you can at least take some comfort in knowing that waves and curls are a big trend this season and Brazilian Blowout Toronto is the place to go.

Rachelle is a super-skilled make-up artist and esthician that has decided to

What is the difference between a Brazilian Blowout and a Keratin Treatment?

The hair-straightening effect of a Brazilian blowout typically lasts about three months where a keratin treatment typically lasts three to five months. This all depends on how often you shampoo and the natural texture of your hair. Rachelle suggests only washing the hair once or twice a week after getting one of these treatments and using sulfate-free shampoos and conditioners when you do.

In fact, one of his favorite tricks to make these treatments last longer is to simply wet the hair in the shower, rather than washing it with shampoo, and applying only conditioner most of the time.

What should I know about the application?
The time between when you get the treatment and when you can first wash your hair afterward depends on the brand your stylist uses. Each company has slightly different specifications for its products. The same goes for the the application and the amount of time the service takes, but generally it includes washing the hair, applying the formula and blow drying it straight and then using a flat iron to seal it in if necessary.

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