sheet metal plant forklift girl oakville

Masterlift Forklift 2019 Workplace Fashion Calendar

In autumn 2018, Masterlift Forklifts in Oakville had the idea to make a 2019 print calendar. They did this as a thank-you present that they could distribute as a Holiday Gift to their best clients who would, it was hoped, then display and use in their Shipping & Receiving departments. This would exhibit Masterlift for their whole world to see and come to know as the best local forklift rentals sales and service company in Canada.

Masterlift reckoned that people at work in truck loading bays would like to see the forklift equipment they know best being operated by attractive females wearing fashionable clothes. The idea that pretty girls could spend the days as well-dressed shift workers being productive in dirty places driving Masterlift Forklifts was curiously intriguing to them, and they hoped their clients would find it equally compelling.  The 2019 Masterlift Print Calendar is filled with female forklift operators made to look fantastic with proper lighting, makeup and fashion.Masterlift Forklift calendar shoot in Oakville 2019
The Art Director’s idea was to showcase feminine subjects in masculine settings and try to capture something she calls ‘curious beauty’.  She styled their clothes, picking the best pieces from what they each brought to the shoots. Making a workplace fashion “lookbook” by styling their own clothes was one of the biggest challenges. Because they were making a print calendar, they had to prepare at least one picture for every month of the year, and each model’s clothing had to reflect the season. Additionally, the Art Director asked Masterlift’s own rentals and service clients if she could shoot pictures at their job sites to demonstrate the diversity of the forklift rental company’s clientele.  These locations also had to be dressed, with other branding removed or eclipsed, and in some cases professional lighting was required to get good looks in dark spaces. But in the beginning the team had no clear idea of how many locations they could get, and whether these would have interior or exterior elements. So the first shoot was Summer, and the rest were left to fall where they may.

Feast your eyes on Shannon Tebb from Shanny in the City, a personal matchmaker in Toronto. She was one of the three models that the company photographed on that first Thursday in September. They got lucky as the weather on that autumn morning was hot and warm and they could get the calendar’s summer shots.  Shanny is seen in this picture posing at Rosehill Wine Cellars in Etobicoke, Ontario.  At this location the forklift moves wood and the lighting was the sun pouring in through the open loading bay door.

Shannon Tebb at Rosehill Wine Cellars in Etobicoke

Shanny has a polyester blend white floral pattern blouse and ripped jean shorts.  She had cute little work boots and yellow hard hat too. Unlike other fashion shoots were the model is silent, Shannon blogged about being a Masterlift Forklift model on her own blog where she documented her role in the production and was kind enough to show the world images of herself selecting the free wine cellar accessories that Rosehill bequeathed to her as gifts that morning.

Spirits ran high the day Raymi Lauren visited Maverick Distillery in Mississauga.

Raymi the Minx

There is nobody quite like Raymi Lauren who is Raymi the Minx, another Toronto blogger and fashionista that posed for the Masterlift 2019 print calendar wearing a pink satin dress.  She was photographed at Maverick Distillery which makes TAG vodka, and I suppose this why the Art Director selected evening wear.  The forklift operator’s costumes were always just on the edge of what’s possible, that is to say, it is possible someone could go to work wearing a satin evening dress, but only if they worked in a vodka distillery.

forklift model at Approved Cold Storage

Here is Erin working on the Masterlift brand forklift at Approved Cold Storage in Burlington. This refrigerated freight warehouse requires winter clothing be worn at all times; brr its cold in there.  The Art Director selected this attire from the clothes she brought and it was very similar to what the other workers were wearing – warm pants, winter coats and hats.

In many of these images you can see the photographer, Joel Levy at work.  Joel is also the editor of Toronto Guardian magazine and in his capacity as a local news gatherer he has developed a terrific interior photography style.  In these shots he mostly used a separate flash on a tripod to light the subjects two-stops over exposed and then he under-exposes the shots overall in the camera by a couple fstops so the picture ends up having nice contrast; there are rich blacks in the corners but the model is perfectly exposed.  See below how flat the space looks in the normal fluorescent overhead lighting. Joel’s photography style gives these flat spaces more dimension.

Below is Stella Adewolu who is a paralegal with real style  and she was photographed on the shop floor of Islip Filters which is an oil and gas pipe filter manufacturing plant in Oakville. She was dressed in a black spandex style jumper a low-cut front and she looked gorgeous in the red forklift against the yellow duct curtains in the facility.

Joel levy photographer with Stella Adewolu as forklift fashion model at iSilp Controls in Oakville

Below is Laura Bilotta from Single in the City at Dan’s Welding in Burlington, and this was a terrific shoot that had lots of natural excitement with people welding in the background. Laura wore a gorgeous fur shawl with black jeans and a low cut top. Her gold and silvery jewelry also stood out in these photos. This was where the Art Director threw away reality and went full fantasy.  The model had a great time and Laura Bilotta blogged about being a forklift model on her dating and relationship advice blog on her Single’s Matchmaking website. The post displays off some of the best pictures and details other parts of the welding plant.

Laura Bilotta at Dans Welding

Would you like a copy of the 2019 Masterlift Forklift Calendar?

styling a noble savage for a singles event in Mississauga

Laura Bilotta Styles a Noble Savage to debut Wing Woman Paint Night

Laura Bilotta, the matron of Ontario’s largest singles event company and speed dating enterprise, Single in the City tried something new on Thursday 5th April, 2018 when she teamed up with Julia Chatterji of The Studio Paint Bar to stage a womens’-only Paint Night in Mississauga.  All this was new to the firm;  an official ‘women’s only’ event has never before been attempted (with tickets sold online – Laura did once invite female members to watch The Bachelor at a bar in Oakville, but tickets were sold at the door). More significantly, Laura Bilotta has never before tried a Paint Night.

Without question, the event was an unqualified success.  Twelve ladies shared plenty of laughs while painting a jewellery clad caveman on a 16 x 20-inch canvas.  It was an interesting experience filled with creative instruction. The activity yielded immense satisfaction as the twelve ladies communicated their own perceptions of the subject on their canvases.

Martin waits to be painted at Paint Night in Mississauga

The male model was a young man named Martin Dasko, a semi professional wrestler who performs as The Latin Lover, and is also the author a popular student finance blog, Studenomics. He said afterwards that it was the strangest thing he’s done in a while, and it made him feel sexy.

paint night with Studenomics, Single in the City

Paint Nights are very stimulating for all participants. The simple act of painting a pretty picture tickles the primary motor cortex of the brain which makes friendly people even more receptive to social programming. Its Julia’s belief that this healthy activity streamlines the complicated act of making new friends. Painting breaks down barriers, and the people who came out that evening soon found themselves relaxed and having a good time.

The Male Model was Made More Adorable by Jennifer Turner of Modern Makeup

The handsome Martin Dasko of Studenomics was specifically selected to sharply contrast Laura’s distinctly feminine messaging.  This physic is inspirational and it seem hard to imagine how anyone could improve such a naturally beautiful man.  However, it happened. One hour before the show started, Martin was expertly groomed by makeup artist Jennifer Turner.

Martin being styled

It wasn’t enough to have an attractive man as the subject for this artistic exercise; Martin’s muscular body needed even more adornment. A chunky silver necklace, two solid silver bracelets, and a thick solid silver skull ring were lent to Laura for the show by an upscale jeweler she knows…

silver jewellery for paint night

Lent for one night to the production, the silver ornamentation was all handmade by On the Other Hand custom jewellery in Toronto.  It’s worth noting that the lustrous accessories had a trans-formative affect on our hero.  Wearing these resplendent creations made the man feel more confident, and more ‘adorable’. The high fashion silver jewellery literally ennobled the subject.  In this way, Laura created a ‘noble savage’ with great masculinity to contrast the theme of feminine solidarity in the manifesto she was set to debut later in the evening.

Martin Dasko of Studenomics at Paint Night

The bright silver ornaments were specially selected to contrast Martin’s well tanned skin and animal print apparel.

The animal print costume was part of the initial plan and made it through all stages of creative planning and acquisition. Here is an image Laura snapped while buying leopard print textile at Designer Fabric in Toronto.

buying leopard print velour at Designer fabrics in Toronto

Leopard print fleece textile was obtained at Designer Fabrics in Toronto and was waiting for Martin Dasko when he appeared at the restaurant. But it had not been cut into a costume yet, so the wait staff had fun trying their hands at styling the evening’s hero.

The leopard print loin cloth was fashioned on-site by many hands. Everyone had some idea of how the cavemen suit should look, and there was enough material to try several different approaches.  After some waitresses at the restaurant tried their hands, Jennifer Turner of Modern Makeup arrived and took over and styled Martin as a ‘couture caveman’ in a Fred Flintstone style frock which was initially conceived with a shoulder strap.

Martin was coiffed as a cute cavemen by Jennifer Turner of Modern Makeup

jenn turner with Martin Studenomics

Laura Bilotta was among one of the last people to arrive at the venue, and almost upon entry, she asked Jennifer to remove Martin’s shoulder strap.  This meant that Jenn would have to do the costume all over again, but I dont think she minded.  Laura insisted saying that the seat belt shaped strap covered the paint subject’s best feature, pointing out Martin’s well-developed pectoral muscles.

Jenn wrote a detailed account of styling the paint night on her Modern Makeup blog.  She wrote on how she “brightened the area under his eyes and hid a bit of redness. He had never had his makeup done before so he wasn’t sure what to expect. Luckily he trusted me and I didn’t make him look ridiculous. Laura wanted me to oil Martin’s chest but instead I applied a little bit of extra shadow and highlight to showcase his muscles.”

Jennifer applied make-up to the entire top half of Martin’s body. She used her brushes to tone his face and accentuate his muscles. While many observers didn’t think Martin’s body could be improved, Jenn really proved her skills as the finished product, a perfectly coifed caveman, was even more compelling.

Single in the City’s very first Paint Night event began humbly with some opening remarks from Laura who introduced Julia Chatterji of Studio paint Bar and Martin Dasko the noble savage to twelve female painters. The assembly of eager artists wet their brushes with anticipation as they surveyed the subject waiting to be sketched and coloured on their canvases.

The gender specific event concept corresponds with something else Laura has been working on for a few weeks, something she calls The Wing Woman Collective. This is a new archetypal behaviour model that is defined in part by a central Wing Woman Code of Honour.

Laura Bilotta Used the All-Female Audience to Debut her Wing Woman Collective

In the shadow of the #MeToo movement, and in connection with our society’s reaction to powerful men preying on younger women, Laura unveiled a code of conduct for Wing Women.

What is a Wing Woman? A Wing Woman is a charismatic female who helps both boys and girls meet new people romantically while not actively seeking companionship herself.

As the ladies painted their pictures, and while Martin stood silently listening, Laura listed the Ten Rules in the Wing Woman Code of Conduct.  This will certainly be its own blog post on Single in the City at some future date, but until then you can see some of these commandments listed in order in the photo opposite (which expands when clicked).

After a relaxing ten-minute break in which some delicious appetizers were served, the ladies returned to their brushes to put the finishing touches on their masterpieces.

When the evening wrapped up, and participants were starting to get a little antsy; the painters were waving their canvases around to dry the paint enough for travel. It was at that moment Keith Travers appeared in the restaurant with an armful of empty picture wooden frames.

Keith Travers is the builder behind Eastview Homes, Oakville, Burlington building contractor. Being an artist himself,  Mr Travers really enjoyed himself as he joined Laura and Julia  traipsing around the paint studio selecting the best images to win the walnut frames.

Everyone came away with something. All the participants who came out that night got SWAG bags stuffed with cosmetic samples, skin moisturizing products and gift certificates from Mississauga hair salons and beauty bars. Plus, they all got to keep their paintings of course, and the five best works-of-art got frames.

More importantly, this unique Paint Night experience marks another milestone in the continued evolution of Single in the City’s premium event management service. This is how Laura Bilotta maintains her reputation for pioneering new formats, pushing the envelope of creativity, while maintaining a safe environment for clients making lifelong connections.