Two highly reputable Toronto clothing designers combined forces during the 2017 Search for Miss Teenage Canada to make interesting and effective ‘sharable moment’ style Instagram marketing contests at Bluffers Beach in Scarborough Ontario.
Bathing Belle swimwear designer Danica Salajko has been making swimwear for almost ten years. She graduated from George Brown College’s Fashion Design Program almost twenty years ago. Danica worked in the film industry as a wardrobe stylist for many years where she specialized in making Spandex clothes for Rock Stars in music videos and also sensible attire for TV commercials before opening her own costume service in 2006 and finally a high-end swimwear shop in 2010.
Dan Wood. the CEO of Snappy Towels microfiber beach towels is also something of a swimwear designer, or more accurately a swimwear product designer, as his gear can be worn or used in many different ways.
These two entrepreneurs merged in this unique marketing move to celebrate beach fashion and lifestyle. The official photographer Darren Lee had a difficult time finding low-contrast areas to shoot his models and you can see the side of his set in the background of this image below. he was putting models up against the rocks in the shade of small trees and letting the background blow-out, but I was up on the rocks exposing for the sun and trying to keep the busy beach visible in the distant background.
On Aug 10th 2017 at Bluffers park, a lovely beach in the shadow of the Scarborough Bluffs, fifteen models were selected from over fifty willing participants, all regional delegates in a national beauty pageant. These young people were asked to try on bathing suits and pose for photos and then broadcast their own images on Facebook and Instagram.
All fifty seven delegates were given qaccess to Snappy Towels and told to pose and shoot selfies at the beach.
Six delegates won their swimsuits and another six delegates won their snappy towels afterwards and their pictures are all over Instagram with many hundreds of likes and repatriations.
Now a mother herself, Danica combines her understanding for fit and design, with her passion for playful prints. The result? Fun, stylish, and comfortable swimsuits for the whole family. Follow bathing Belle on Instagram @bathingbelle
Snappy Towels Beach Balls Made a Splash at Miss World Canada
Snappy towels were also present and dispensed as prizes during swim activities in the 2017 Search for Miss World Canada. The blue and pink beach balls are in many of the photographs taken above the water that day. Their own Snappy Towels blog chronicled the #SaltwaterSelfie event at Mayfair Clubs wherein their towels were offered up as prizes.
During Fitness Day at Mayfair Clubs in Toronto, over forty of the fifty seven regional delegates in the 2017 Search for Miss World Canada participated in the sharable moment in the pool.
Cruising Toronto Harbour with the Miss World Canada Pageant
Snappy Towels was also looking stylish on board the Toronto harbour charter cruise vessel Oriole on Weds 19th of July, when fifty-seven remarkable young females went cruising the Toronto harbour. The delegates, each seeking a jewel encrusted faux silver crown that represents perfection in the eyes of nine judges, stepped about Mariposa Cruises’ charter vessel Oriole at approximately noon for a one-hour cruise.
These young people had already enjoyed a very busy day; they had just come from Ripley’s Aquarium and before that they were showcased on Breakfast Television Weds 19 July 2017 show.
You can see all this in the Official 2017 Miss World Canada Activities Video
Another video made of the cruise experience is equally high-quality. The movie below was made by Cognition Video Productions Toronto and captures some of most fashionable moments.
As Snappy towels dispensed prizes on deck, the delegates, sourced from all over the nation, wearing silver crowns and sashes marking their province-of-origin were understandably excited at the prospect of seeing Toronto from the lake.
Raymi the Minx was at Miss World Canada dancing on deck for most of the cruise, representing KPDI digital agency and you can read her dispatch about the 2017 Search for Miss World Canada on Raymi Toronto. Rob Campbell wrote his missive about what life is like Inside the 2017 Miss World Canada pageant on Sharing Toronto.
Swimwear and beach fashion were both very chic during the 2017 Search for Miss World Canada, and the 2017 Search for Miss Teenage Canada.